The Olympic Stores
Design for The Olympic Stores, official retail merchandising outlets for the Sydney Olympic Games.
Client: THE NUANCE GROUP
Own by THE NUANCE GROUP, The Olympic Stores were launch 2 years prior to the Sydney Olympic Games. ADG was inv loved in the design and production of print materials, POP and signage, press advertising and a Sydney Bus poster campaign for this major sporting event.
Utilising the Olympic colours with a crisp white theme, the design concepts ADG created were based on the The Olympic Stores logo.
Press advertising included a multi-page catalogue lift-out in the the Sydney Morning Herald.
- Design for in-store marketing materials and POP
- Sydney Bus poster campaign
- Press advertising in the Sydney Morning Herald and Who magazine
- Store stationary, folders