• 1 of 4

  • 2 of 4

  • 3 of 4

  • 4 of 4

The Olympic Stores

Design for The Olympic Stores, official retail merchandising outlets for the Sydney Olympic Games.



Own by THE NUANCE GROUP, The Olympic Stores were launch 2 years prior to the Sydney Olympic Games. ADG was inv loved in the design and production of print materials, POP and signage, press advertising and a Sydney Bus poster campaign for this major sporting event.

Utilising the Olympic colours with a crisp white theme, the design concepts ADG created were based on the The Olympic Stores logo.

Press advertising included a multi-page catalogue lift-out in the the Sydney Morning Herald.


  • Design for in-store marketing materials and POP
  • Sydney Bus poster campaign
  • Press advertising in the Sydney Morning Herald and Who magazine
  • Store stationary, folders