Our brief was to design a branding for print and web for Eximius who create training programs for corporates and individuals in the areas of management including the Six Sigma - American Society for Quality Program. Eximius also serve as a recruitment agency in these areas.
The company has 4 services or channels - education, recruitment, partners and consultants.
Our overall design concept was based on the linking of each channel or service.
The design represents a node like, flexible structure, bring each channel of the business together or independently, reflecting the companies ability to provide services on an individual or combined format, depending on the requirement of each client.
This followed through into the logo design, with the letter ‘e’ as the prominent visual device made up of the intersecting and joining elements of the node design.